Press Kit
Everything you need to write about Strive. Download brand assets, access guidelines, and find key information.
Logo & Wordmark
Download: SVG (coming soon) • PNG (coming soon)
Clear Space & Usage
Clear space: Maintain a minimum clear space around the logo equal to the height of the arrow (↗) on all sides.
Minimum size: The wordmark should never appear smaller than 24px in height for digital use.
Background usage: Use the light wordmark on dark backgrounds and vice versa. Ensure sufficient contrast.
Don't: Stretch, rotate, add effects, change colors (except black/white), or separate the arrow from the wordmark.
Colors
Background
#F9F9F2
RGB: 249, 249, 242
Accent (Strive Yellow)
#FFC701
RGB: 255, 199, 1
Text
#242424
RGB: 36, 36, 36
Border
#F0F0EC
RGB: 240, 240, 236
Typography
Poppins
Used exclusively for the Strive wordmark. Weights: 600, 700.
Roboto Flex
Primary typeface for all UI and marketing content.
About Strive
50 words
Strive is the social platform for self-improvement—where goals become journeys and encouragement replaces pressure.
100 words
Strive is a social platform for self-improvement that reimagines habit-building around identity, community, and encouragement. Instead of streaks and guilt, Strive focuses on who you're becoming and celebrates progress at any pace.
200 words
Strive is a social platform for self-improvement that takes a fundamentally different approach to personal growth. Rather than tracking tasks and enforcing streaks, Strive helps users define identity-based goals ("I want to become a runner") and share their journey through authentic updates. The platform connects people working on similar goals into supportive communities where encouragement replaces competition. Strive is designed to welcome users back after breaks—because real life isn't perfect, and neither is the path to becoming better.
Press Contact
For press inquiries, interviews, or additional assets, please contact:
press@joinstrive.app